Company
Founder-led. Principle-driven. Building Core Experience Intelligence.
StratumCXI is the company behind Core Experience Intelligence. StrataIQ is our first platform that runs it — with room for more under the same thesis. We exist so product, marketing, and analytics stop guessing from incomplete experience data.
01 / How we are organized
Company, category, platforms — different jobs.
If StratumCXI and StrataIQ sound interchangeable, the messaging failed. Here is the hierarchy we hold ourselves to.
StratumCXI
The company — product studio of Crofts Hill Holdings LLC. Builds Core Experience Intelligence and ships platforms that make it real.
Core Experience Intelligence
Complete, labeled, verified experience data for product and analytics decisions — upstream of dashboards and separate from CX survey suites.
StrataIQ
Our first platform under that thesis. Capture Core feeds Destinations; Tag Guardian and later modules expand from the same foundation.
What comes next
More platforms will ship under StratumCXI — announced when they are real. StrataIQ is the start, not the ceiling.
02 / Mission
Unify every experience signal into one coherent layer — so teams decide with clarity, without maintaining a fragile instrumentation plan as the cost of truth.
03 / Values
What we hold ourselves to
Honest Measurement
We never fabricate a metric. A partial honest answer beats a complete dishonest one — in our products and in our marketing.
Outcomes over exhaust
We optimize for the experience data product and analytics actually use to decide — not for drowning teams in raw noise.
We Use What We Build
We run StrataIQ on StrataIQ. Every feature ships after it has earned its place in our own workflow.
Clear by Default
We name what we stand behind. Scores are measured, never fabricated — and we name limitations so buyers can trust the report.
Additive by design
We work alongside the stack you already trust. Your consent setup, conversions, and certifications stay untouched.
Privacy by design
Sensitive data stays out of the stream by default. Deletion is a first-class workflow — details live in our privacy policy.
04 / Who We Are
Deliberately early. Deliberately clear.
StratumCXI is the product studio of Crofts Hill Holdings LLC, based in Florida. We’re an early-stage, founder-led company shipping StrataIQ module by module — and building toward more platforms under the same CXI thesis. We ship what works and use it ourselves every day. If that resonates, we’d like to hear from you.
sales@stratumcxi.com