How Lens scores work
Here’s what each score means for the business — and what a Lens report is not. Scores are measured, never fabricated. Limitations are named so you can trust the report without mistaking a snapshot for continuous monitoring.
Four dimensions
Every Website Health Report combines four dimensions with business impact in mind. This page explains what each score means for your business — and what a Lens snapshot does not claim to be.
Signal Coverage
Shows where analytics are present — and where key journeys are still dark for product and marketing decisions.
Page Experience
Reflects how the pages that matter feel to real visitors, with industry context so a raw number is not the whole story.
Conversion Architecture
Checks whether the site structure supports the journeys top performers in your industry rely on — before users hit a dead end.
Design Consistency
Surfaces visual and accessibility inconsistencies that quietly erode trust and conversion across pages.
Confidence you can read
Not every scan has the same depth. When fewer pages are analyzed, Lens labels scores as directional — useful for triage, not a definitive grade. Deeper scans produce higher-confidence results.
Benchmarks
Scores are contextualized against industry reference ranges so you can see where you stand relative to peers — not against an invented ideal. Where available, experience scores incorporate real-user field context alongside the session you just ran.
Known limitations
- What one browser can see: Lens scores what is visible in the session you run. Server-side or fully server-to-server tagging may not appear in Signal Coverage even when analytics are healthy elsewhere.
- Single-session performance: Experience scores reflect your browser, network, and moment in time. Use field data from Search Console or your RUM stack for production decisions.
- Structure vs behavior: Conversion Architecture reflects site structure and journey readiness — not whether visitors actually convert in that session.
Lens is a snapshot. StrataIQ stays on.
Lens shows what one session can see. Capture Core and the platform modules install on your properties for ongoing coverage, verification, and delivery into Destinations you already run.