Catch broken tags before your Destinations do.
Tag Guardian is continuous analytics QA — missing roles, silent regressions, and journey gaps — before and after every deploy. Standalone or as a Capture Core add-on.
What this is
Tag audits that do not end in a PDF.
If you searched for analytics QA or a tag audit, you are in the right problem space. Tag Guardian turns that check into an ongoing control — part of Core Experience Intelligence, not a one-off agency deck. What is CXI?
The problem
Implementation drifts. Dashboards stay quiet.
Redesigns, releases, and agency handoffs break events without alarming the tools that consume them. QA that only runs at launch is already stale.
Pre-deploy blind spots
Ship with confidence that required journey events still fire — not hope from last quarter’s spreadsheet.
Post-deploy regressions
A CSS rename or route change kills a conversion signal. Tag Guardian surfaces the gap.
Standalone or with Capture Core
Land on QA alone, or deepen coverage when Capture Core is labeling the same journeys (ADR-017).
How it works
How Tag Guardian works
Define the contract
Industry pathway roles — the events that should fire on checkout, signup, and critical steps.
Watch coverage
See which required events actually fire in your window — and which stay missing.
Act before decisions rot
Fix instrumentation or markup; keep Destinations fed with trustworthy signals.
Next step
See Tag Guardian on a walkthrough
Public module pricing is temporarily offline while we finish billing. Book a demo and we will share standalone and Capture Core add-on plans on the call.
Standalone or Capture Core add-on
Continuous analytics QA before and after every deploy — packaged for teams who already have a stack, or as an expansion on Capture Core.
FAQ
Is Tag Guardian just another tag debugger?
No. Debuggers inspect a session. Tag Guardian checks whether the journey events your business needs are actually firing over time — continuous analytics implementation QA.
Do we need Capture Core to use Tag Guardian?
No. Tag Guardian can land standalone. With Capture Core it shares the same semantic contracts and deepens coverage — either path counts (ADR-017).
How is this different from a one-time tag audit?
Audits go stale after the next release. Tag Guardian is ongoing: required roles, coverage gaps, and regressions stay visible as the product changes.
See Tag Guardian on a walkthrough
Pricing is shared on the demo — public list prices return when billing goes live.