Catch broken tags before your Destinations do.
Tag Guardian proves the journey events your business needs still fire — before and after every deploy. Add it to Capture Core for capture plus verification, or run it on the analytics stack you already have. It complements Capture Core; it never replaces it.
What this is
Tag audits that stay current after every release.
If you searched for analytics QA or a tag audit, you are in the right problem space. Tag Guardian turns that check into an ongoing control for analytics engineers, marketing ops, and QA — so broken tags stop shipping silently into Destinations and ad spend. What is CXI?
The problem
Broken tags ship silently. Broken decisions follow.
Implementation QA is still a spreadsheet and a prayer. GTM preview covers one page once. Nobody notices the purchase event stopped firing until finance asks why revenue flatlined — and by then bad data has already fed ad spend and executive dashboards.
Schema drift
Payloads change after a release; downstream tools ingest garbage without anyone getting paged.
Duplicate and conflicting tags
The same conversion fires twice — or two vendors disagree on what “conversion” means.
Proof that goes stale
Pre-launch checklists rot the moment the next sprint ships.
Why it matters
QA for the data layer your Destinations depend on.
Tag Guardian turns the manual audits and ad-hoc GTM previews enterprise teams hack together into an ongoing control. It detects analytics tags and regressions so you catch breakage before Destinations and ad spend do. Pair it with Capture Core when you want labeled capture and verification on one account — or use Tag Guardian alone when your stack already captures and you need proof it stays correct.
How it works
What Tag Guardian does
Watch the pages that matter
Point Tag Guardian at the properties and Destinations you care about — with Capture Core or on the stack you already run.
Know what “correct” means for your business
Required journey events and quality checks stay in view so regressions are obvious before they hit reports.
Catch regressions after deploy
Missing events, volume anomalies, and unexpected new tags surface with enough context to fix.
Share a clear quality picture
Per-Destination quality scores analytics and marketing can take to stakeholders.
Start a free trial or book a demo to walk through Tag Guardian on your stack — with or without Capture Core.
Next step
Start a free Tag Guardian trial
Confirm your site, pick your industry journey, and see coverage for the tags that matter. Prefer a walkthrough? Talk to sales.
Complements Capture Core
Add Tag Guardian to Capture Core for capture plus verification — or run Tag Guardian on GA4, Adobe, or GTM you already have. Same product either way; deeper coverage when paired with Capture Core.
Built for teams who need trustworthy pipeline data.
- Read-only checks — Tag Guardian observes tags while your GTM or Adobe Launch workflows stay yours.
- Alerts give engineers enough context to fix root cause without another war room.
- Stronger with Capture Core for deeper coverage — and fully useful on the analytics stack you already run.
FAQ
What is Tag Guardian?
Tag Guardian proves analytics implementation stays correct after every release — so broken tags do not quietly poison Destinations, ad spend, and executive dashboards.
How does Tag Guardian relate to Capture Core?
Tag Guardian is complementary — an add-on when you run Capture Core, and independently useful when you already have an analytics stack. Capture Core captures and labels interactions; Tag Guardian verifies the events your business needs still fire. Together you get capture plus verification on one account.
Do we need Capture Core to use Tag Guardian?
No. You can run Tag Guardian on the analytics stack you already have. If you also use Capture Core, Tag Guardian deepens coverage against the same journeys — still Tag Guardian, enhanced by Capture Core.
Is Tag Guardian just another tag debugger?
Debuggers inspect a session. Tag Guardian checks whether the journey events your business needs are actually firing over time — across deploys, for analytics and QA.
How is this different from a one-time tag audit?
Audits go stale after the next release. Tag Guardian keeps required journey events, coverage gaps, and regressions visible as the product changes.
Who is Tag Guardian for?
Analytics engineers, marketing ops, and QA leads running production analytics — especially after frequent releases — whether or not Capture Core is already installed.
Start a free trial — or see whether your tags survived the last release
Self-serve trials require a website URL to verify ownership; Enterprise stays demo-first.