Labeling
Events teams can actually use
Turning raw product behavior into clear, business-ready event names — so Destinations and dashboards finally see the same vocabulary product, growth, and analytics already argue about.
Research
Advancing the science of experience intelligence.
StrataIQ is built on applied research in how teams understand experience data, put scores in industry context, and measure without inventing numbers. Here is how we approach that work.
01 / Focus Areas
What we're working on
Benchmarks
Industry context that stays honest
Reference ranges across industries so a score means something relative to peers — curated carefully, refreshed on a disciplined cadence, and never presented as named-competitor report cards.
Privacy
Privacy buyers can trust
Sensitive fields stay out of the stream by design. Deletion is a first-class workflow, not a support ticket. Full detail is in our privacy policy.
Quality
Honest Measurement
A founding doctrine: never fabricate. Scores are only shown when honestly measurable — partial honest data beats complete dishonest data, in Lens reports and across StrataIQ alike.
02 / Methodology
Rigor first
Never Fabricate
If a metric can’t be honestly measured, we show "insufficient data" — never an invented number.
Teams define what correct means
Automation does not replace accountability — teams stay in control of what “correct” means for their business.
Privacy by design
Sensitive data is kept out of marketing and product streams by default — so trust does not depend on hoping a vendor handled it later.
We Use What We Build
StrataIQ runs on StrataIQ. Our own product decisions are made on the same experience intelligence we sell.
See honest measurement in action
Every Lens report is a live demonstration of measured, benchmarked Website Health — without fabricating a number.
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