Coverage
Knowing what is measured — and what has gone dark
Which pages, journeys, and events are actually measured today, and which shipped without measurement. A dashboard can only be as complete as the coverage underneath it.
Research
Advancing the science of experience intelligence.
StrataIQ is built on applied research in how teams understand experience data, put scores in industry context, and measure without inventing numbers. Here is how we approach that work.
01 / Where CXI Sits
Analytics tells you what users did. CXI proves you measured it correctly.
Most of the experience stack works on data after it arrives. Core Experience Intelligence works underneath it — making sure the experience data every other tool reads is complete, named, verified, and delivered.
Product analytics
What did users do?
Digital experience analytics
Where in the experience did it happen?
Session replay
What did it look like?
Core Experience Intelligence
Can you trust the data underneath all three?
02 / Focus Areas
What we're working on
Labeling
Events teams can actually use
Turning raw product behavior into clear, business-ready event names — so Destinations and dashboards finally see the same vocabulary product, growth, and analytics already argue about.
Verification
Did the release break measurement?
Proving the journey events a business depends on still fire after every deploy — so measurement gets the same discipline teams already give uptime.
Benchmarks
Industry context that stays honest
Reference ranges across industries so a score means something relative to peers — curated carefully, refreshed on a disciplined cadence, and never presented as named-competitor report cards.
Privacy
Privacy buyers can trust
Sensitive fields stay out of the stream by design. Deletion is a first-class workflow, not a support ticket. Full detail is in our privacy policy.
Quality
Honest Measurement
A founding doctrine: never fabricate. Scores are only shown when honestly measurable — partial honest data beats complete dishonest data, in Lens reports and across StrataIQ alike.
03 / Methodology
Rigor first
Never Fabricate
If a metric can’t be honestly measured, we show "insufficient data" — never an invented number.
Teams define what correct means
Automation does not replace accountability — teams stay in control of what “correct” means for their business.
Privacy by design
Sensitive data is kept out of marketing and product streams by default — so trust does not depend on hoping a vendor handled it later.
We Use What We Build
StrataIQ runs on StratumCXI. Our own product decisions are made on the same experience intelligence we sell.
04 / Writing
Latest from the blog
View all posts →Can you trust the data feeding your analytics?
Analytics tells you what users did. Core Experience Intelligence proves you measured it correctly. Five questions to ask before you trust a dashboard.
Did the release break your analytics?
Releases change pages; analytics rarely keeps up. Three questions to ask after every deploy, and why one-time tag audits go stale.
What is a dark journey in analytics?
A dark journey is a shipped user flow with no trustworthy named events. How product, growth, and analytics close coverage — then start a Capture Core trial.
See honest measurement in action
Every Lens report is a live demonstration of measured, benchmarked Website Health — without fabricating a number.
Run a free scan →