Coverage that keeps up with every release.
Capture Core closes the gap between what shipped and what you can measure. Product, growth, and analytics get complete, named experience data in the Destinations they already trust — without a tagging backlog that never keeps pace.
Searching for better event tracking or an end to manual tags? Same problem — Core Experience Intelligence is the frame; Capture Core is the product.
What this is
Complete coverage. Names your teams can trust.
Capture Core is how StrataIQ delivers Core Experience Intelligence: the interactions that matter stay visible, events arrive with clear names, and your charts and consent setup stay put. Product sees every funnel step. Analytics models what actually happened. Marketing keeps the stack they already run.
Your Destinations are fine. Your coverage is not.
Dark pages, silent breakage after redesigns, and taxonomy drift mean product, growth, and analytics decide on incomplete data — while the tools still look healthy.
Dark pages
Key journeys ship with zero measurement. Nobody notices until a decision is already wrong.
Manual instrumentation breaks
A rename or redesign kills an event. The Destination keeps reporting — on yesterday’s truth.
Taxonomy drift
Every team names events differently until nothing is comparable across product, marketing, and analytics.
What you get
Coverage that keeps pace with releases
When product ships, measurement ships with it — so checkout, onboarding, and key journeys stop going dark between sprints.
Events your teams can model
Interactions arrive as clear, business-ready names product, growth, and analytics can share — without a fragile tracking plan that drifts every quarter.
Truth in Destinations you already trust
Named events show up where your teams already work. Additive by design: you keep your charts, ads, and consent setup.
FAQ
Is Capture Core a Mixpanel or Amplitude replacement?
No. Capture Core sits upstream of those tools. It feeds Destinations you already use with complete, named events so the charts and cohorts you already trust finally see full coverage.
Do we replace Google Tag Manager?
No. Teams keep GTM for ads and consent. Capture Core clears the product instrumentation backlog; Tag Guardian verifies what still fires after deploys.
Does this work with my stack?
Yes — Capture Core works with modern web properties. Setup guidance in your account covers your surfaces.
What am I billed for?
Plans meter the experience data product and analytics actually use for decisions — not raw exhaust. Details depend on your plan; start a trial or book a demo and we walk through what applies to your stack.
What is Core Experience Intelligence (CXI)?
CXI is how StratumCXI describes complete, labeled, verified experience data for decisions — so teams stop guessing from fragmented tools. Capture Core is how that foundation ships on StrataIQ.
Our marketing site has no Sign in — where does logged-in tracking go?
That is normal for B2B. Capture Core covers anonymous marketing surfaces and signed-in product surfaces separately so each property stays honest. Tag Guardian checks that required journey events still fire on each one.