Event tracking without the tagging backlog.
One snippet autocaptures interactions, AI assigns semantic labels, and labeled events flow to Destinations you already run — starting with GA4. Your analytics stack stays. The fragile manual layer does not.
Searching for better event tracking or an end to manual tags? Same problem — Core Experience Intelligence is the frame; Capture Core is the product.
What this is
Analytics and tagging — without replacing either.
Capture Core is not another Mixpanel or a GTM replacement. It is the capture-and-label layer upstream of the Destinations your teams already trust — the Core Experience Intelligence foundation for complete, labeled experience data.
Manual tagging breaks the moment you ship.
Every product update is a tracking-plan update. Someone forgets to add the event. A developer ships a redesign and three funnels go dark. By the time anyone notices, a quarter of decisions were made on incomplete data.
Dark pages
Key pages with zero analytics coverage, discovered only after the fact.
Duplicate & conflicting tags
Multiple tools firing the same event differently.
Manual maintenance
Every UI change is a ticket in someone’s backlog.
Install once. Everything is captured, labeled, and routed.
Install the SDK
One script tag or npm package, under 50KB gzipped.
Capture Core sees everything
Clicks, forms, page views, scroll depth, errors — automatically, with zero configuration.
AI labels what matters
Every interaction is semantically labeled with a confidence score. Low-confidence labels route to a human review queue; your corrections improve the model permanently.
Events reach your destinations
Labeled events route to GA4, Mixpanel, Amplitude, and others, server-side, alongside your existing tags. Nothing you’ve already built has to be torn out.
You only pay for what’s labeled — not for every click, scroll, or dead click we quietly capture in the background.
Built for teams who care what "capture everything" actually means.
- PII scrubbed client-side before it ever reaches our servers.
- SDK bundle under 50KB gzipped — no performance tax.
- Passive listeners only — never blocks page rendering.
FAQ
Do I need to remove my existing analytics tags?
No — and you shouldn’t have to. Capture Core runs alongside GA4, Mixpanel, or whatever you already have today, no rip-and-replace required. Your historical data stays exactly where it is. Routing to a destination through Capture Core is optional, additive, and fully reversible.
Does this work with my stack?
Capture Core’s web SDK works with any JavaScript framework or plain HTML. Mobile SDKs are coming in a future release.
What am I billed for?
Billable events only: labeled semantic interactions and page views — for example an “add to cart” click or a checkout submit. Capture Core still records quality and system signals (rage clicks, dead clicks, scroll milestones, errors, heartbeats), but those never count toward quota or billing. Plans and packaging are covered on a demo walkthrough while public pricing is offline.
Is Capture Core a Mixpanel or Amplitude replacement?
No. Capture Core feeds the Destinations you already use. We do not compete on cohort charts or funnel-builder UI — we fix incomplete capture and labeling upstream so those tools see complete, named events.
Do we replace Google Tag Manager?
No. Many teams keep GTM for ads and consent. Capture Core ends the product-analytics tagging backlog and labels interactions automatically; Tag Guardian verifies what still fires after deploys.
What is Core Experience Intelligence (CXI)?
CXI is the category StratumCXI owns: complete, labeled, verified experience data for decisions — not another dashboard and not a CX survey suite. Capture Core is how that foundation ships as StrataIQ.
Stop maintaining a tracking plan. Start seeing what’s actually happening.
Pricing is shared on the demo — public list prices return when billing goes live.