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Decide from the experience — not from the gaps.
Product ships. Marketing spends. Analytics reports. And still half the journey is dark because instrumentation never kept up. Core Experience Intelligence (CXI) is the practice of closing that gap: complete coverage, clear event names, and proof the data still fires — delivered into Destinations you already trust.
StrataIQ is how StratumCXI runs it today — starting with Capture Core. Your charts, consent setup, and ad stack stay; the missing truth finally shows up.
01 / Why it matters
Experience data is abundant. Experience intelligence is not.
Teams already run analytics, heatmaps, session replay, tag managers, and warehouses. What they still lack is one coherent layer that keeps coverage complete, events named, instrumentation verified, and experience quality tied to outcomes — then delivers that clarity into the tools each team already trusts.
Without it, forecasts go wrong, experiments miss events, and ad spend follows broken conversions. That cost is why CXI exists. StratumCXI builds it. StrataIQ is the first platform that runs it.
02 / Where to start
Capture Core: coverage product, growth, and analytics can share
Capture Core closes the gap between what shipped and what you can measure. Product, growth, and analytics get complete, named experience data in the Destinations they already trust — without a tagging backlog that never keeps pace.
Capture Core covers the interactions that matter, events arrive with clear names, and those events show up in Destinations you already run. Your cohort charts and consent setup stay; coverage finally keeps up with releases.
Cover every surface that matters
Marketing site, product app, whatever hosts the experience — dark pages stop being a discovery problem.
Events teams can model
Interactions become named, business-relevant events — the quality of a maintained tracking plan, without the backlog.
Truth where you already work
Named events land in Destinations you already trust. Additive. Your history stays where it is.
Grow when outcomes demand it
Tag Guardian, Performance Pulse, Design Watch, and Journey IQ expand when you need them — from the same foundation.
03 / Fits your stack
Strengthen what you already run — don't rip it out.
If you searched for better event coverage, tag QA, or cleaner CX data, you are in the right problem space. Here is how CXI and Capture Core sit next to tools you already know.
Upstream of product analytics
Mixpanel and Amplitude-class tools excel at charts and cohorts. StrataIQ sits upstream: complete coverage and clear event names into Destinations you already trust — so those UIs finally see the full story.
Beside CX suites
Genesys / Qualtrics-class platforms own surveys, journeys, and contact centers. Core Experience Intelligence is verified experience data for product and analytics decisions — not another survey suite.
Alongside your tag manager
GTM and similar tools remain useful for ads and consent. Capture Core clears the product instrumentation backlog and feeds named events into Destinations; Tag Guardian verifies what still fires after deploys.
04 / How it ships
Two ways in. One foundation to grow on.
Start with a free Website Health Report, or start with Capture Core so coverage, named events, and Destination delivery stay current as you ship — then add QA, performance, design, and journey layers when you need them.
StrataIQ Platform
Start with Capture Core — then add Tag Guardian, Performance Pulse, Design Watch, and Journey IQ on the same foundation, delivered to the Destinations you already run.
Explore the platform →05 / Who it serves
Built for the teams who own the experience
If coverage is incomplete, dark, or breaks on every redesign, CXI is for you. Capture Core installs once; each module reaches a distinct stakeholder from the same foundation.
Product & Growth
Complete behavioral coverage without a tagging backlog — every funnel step exists before the experiment needs it.
Engineering & Analytics
Kill the tagging backlog; named events land in Destinations you already model — alongside the charting tools your teams know.
Design & QA
Design-system drift and tag regressions become visible signals — Tag Guardian for implementation QA now; Design Watch on the roadmap.
Marketing & Data
Campaign attribution and warehouse-ready events without ripping out Consent Mode or existing Destinations.
06 / FAQ
Common questions
What is Core Experience Intelligence (CXI)?
CXI is how StratumCXI describes complete, labeled, verified experience data for product, marketing, and analytics decisions — so teams stop guessing from fragmented tools. StrataIQ is the first platform that runs it.
Is Capture Core an analytics tool?
No. Capture Core sits upstream of tools like GA4, Mixpanel, and Amplitude. It feeds Destinations you already trust with complete, named events so those charts finally see full coverage.
Is Capture Core a tag manager?
No. Teams keep GTM for ads and consent. Capture Core clears the product instrumentation backlog; Tag Guardian verifies what still fires after deploys.
What does Capture Core actually do?
It keeps coverage paced with releases: the journeys that matter stay measurable, events arrive with clear names, and those events show up in Destinations you already trust. Other StrataIQ modules expand from that foundation.
07 / What we're after
Give every team a complete, verified view of how people actually experience their product — clean, labeled experience data in the systems they already trust, without a fragile instrumentation backlog as the cost of truth.
See it on your stack
Book a demo of Capture Core — or scan any site with Lens. Expand into Tag Guardian and later modules when you are ready.