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Core Experience Intelligence.
CXI is the category StratumCXI owns: complete, labeled, verified experience data for decisions — not fragmented guesses from tools that do not talk to each other.
If you came from analytics, tagging, or CX search: same pain, clearer frame. Just as observability redefined how engineering understands systems, CXI redefines how every team understands the human experience running through their product. StrataIQ is how you run it.
01 / The gap
Experience data is abundant. Experience intelligence is not.
Teams already run analytics, heatmaps, session replay, tag managers, and warehouses. What they still lack is a coherent layer that captures every interaction automatically, understands what it means, verifies that the instrumentation stays correct, and correlates performance and design drift to outcomes — then delivers that clarity into the tools each team already trusts.
That layer is Core Experience Intelligence. StratumCXI builds it. StrataIQ is how you run it.
02 / Disambiguation
Own the category. Win from the ones next door.
Demand already lives in analytics, tagging, and CX. We intercept that intent — then teach the frame. Here is what CXI is not.
Not a product analytics dashboard
Mixpanel and Amplitude-class tools excel at charts and cohorts. CXI / StrataIQ sit upstream: complete capture, semantic labels, and delivery into Destinations you already trust — we do not replace their UI.
Not a CX suite
Genesys / Qualtrics-class platforms own surveys, journeys, and contact centers. Core Experience Intelligence is about experience data quality and coverage — labeled, verified signals — not NPS or agent workflows.
Not a tag manager replacement
GTM and similar tools remain useful for ads and consent. StrataIQ ends the product tagging backlog and verifies what still fires. Connect Destinations; do not rip out the stack.
Capture Core (analytics + tagging) →Tag Guardian (analytics QA) →
03 / The stack
One category. Two surfaces. Five modules.
CXI is not a single dashboard feature. It is the discipline of making experience data complete, labeled, verified, and actionable across the whole product surface.
StrataIQ Platform
Capture Core, Tag Guardian, Performance Pulse, Design Watch, and Journey IQ — five additive modules on one SDK foundation, delivered to the Destinations you already run.
Explore StrataIQ →04 / Who it serves
Built for the teams who own the experience
Primary buyers are teams with incomplete, absent, or manually maintained tagging — dark pages, greenfield sites, tool sprawl, or tagging that breaks on every redesign. Each module also reaches a distinct stakeholder once the foundation is in place.
Product & Growth
Complete behavioral coverage without a tagging backlog — every funnel step exists before the experiment needs it.
Engineering & Analytics
One snippet replaces tracking tickets; labeled, governed events land in the tools you already model.
Design & QA
Design-system drift and tag regressions become continuous signals — not quarterly audits.
Marketing & Data
Campaign attribution and warehouse-ready events without ripping out Consent Mode or existing Destinations.
05 / Mission
To give every team a complete, verified, continuously intelligent view of how people actually experience their product — without the manual tagging, the tool sprawl, or the guesswork.
Start where you are
Scan any site with Lens, or book a demo to see Capture Core. The rest of the CXI stack expands from there.