See the paths people take, and where they drop.
Journey IQ reads the labeled events Capture Core already collects and shows the paths on your website — signed-in sessions and prospects — plus where those paths fall off. Intent is a rule you can read. Persona cards appear only when the evidence is there.
What this is
Paths from the events you already capture.
Journey IQ is a Capture Core expansion for product and growth teams. It shows how people move on your site and where they leave, without a funnel you have to draw by hand.
The problem
The paths in the dashboard are the ones someone had time to define.
Product and analytics still reconstruct journeys from a tracking plan. The sessions that matter — browse, compare, stall, return signed in — stay scattered until someone builds another report.
Drop-off you hear about late
People leave between steps the team cares about, and the gap shows up in a meeting instead of on the path.
Prospects and signed-in sessions in different tools
Anonymous browsing and the account session after sign-in are both real paths. They should sit in one place.
Intent with no receipt
A label that cannot show the rule behind it is a guess. Teams need the reason next to the result.
Why it matters
A read of the website journeys Capture Core already sees.
Journey IQ groups labeled roles into paths, shows where sessions fall off, and separates signed-in paths from prospect paths. Session intent comes from rules, and the rule is shown. Persona cards include the evidence they are based on. When the evidence is thin, there is no card.
How it works
What Journey IQ does
Start from Capture Core
Labeled events on your website are the input. Journey IQ does not replace the Destinations you already run.
See the paths and the drop-off
Sessions become paths of labeled roles, with the step where people leave called out.
Keep prospects and signed-in sessions distinct
Prospect paths stay useful on their own. After someone signs in, that session can stay with the account.
Read intent and personas with the evidence
Intent names the rule that fired. A persona card shows the evidence beside it, or it does not appear.
Journey IQ is available with Capture Core. Start a Capture Core trial, or talk to sales if you already have an account.
Honest about what a website session can show.
- Paths come from labeled roles on your site, for prospects and for signed-in sessions.
- Intent is rules-based, and the rule is visible with the result.
- Persona cards require evidence. Thin evidence stays an empty state.
- Performance Pulse and Design Watch are still on the roadmap.
FAQ
What is Journey IQ?
Journey IQ shows the paths people take on your website and where they drop off, using the labeled events Capture Core already collects.
Do we need Capture Core to use Journey IQ?
Yes. Journey IQ is a Capture Core expansion. It reads labeled website events from Capture Core. It is not a separate install on another analytics stack.
Do we draw the funnels ourselves?
No. Journey IQ shows the paths people actually took and where they left. You review those paths. You do not build the funnel by hand.
How does Journey IQ explain intent?
Session intent comes from rules. The result shows which rule applied, so the reason sits next to the label.
What are the persona cards?
A persona card is a short read of a site visitor, with the evidence beside it. If the evidence is too thin, Journey IQ shows no card.
Does Journey IQ cover every device?
Journey IQ covers the website sessions Capture Core sees, including prospect sessions and sessions after sign-in. Mobile apps are a later expansion.
See the paths on your site
Start a Capture Core trial to use Journey IQ, or talk to sales if Capture Core is already on the account. Public prices stay with sales until they are published.