Paths you never defined. Friction you can finally fix.
Journey IQ is planned to discover the journeys your users actually take, surface where they struggle, and predict conversion outcomes — on top of Capture Core labeled events. Funnel intelligence that comes from real behavior, not from the funnels you wish existed.
The problem
Funnels in your analytics tool are fiction.
Teams manually define funnels that reflect how they wish users behaved, not how they actually move. By the time someone builds the “right” funnel, the product has shipped three more experiments.
Manual funnel debt
Every new flow needs a tracking plan update and a dashboard rebuild.
Fragmented journey views
Users move across surfaces and sessions — your tools see fragments, not complete stories.
Friction found too late
Struggle patterns appear in logs long after the quarterly review, not in time to act.
Why it matters
Real paths on one event foundation.
On the roadmap: Journey IQ extends Lens Conversion Architecture into ongoing path discovery on Capture Core events. Cross-surface and predictive capabilities expand as identity and platform foundations ship — we label these honestly and do not market capabilities ahead of delivery.
How it works
Discover paths. Predict outcomes.
Start from real behavior
Labeled events reveal the journeys users actually take — not the funnels you defined last quarter.
Discover top paths automatically
Conversion paths emerge from Capture Core events without manual funnel definition to start.
Highlight friction that costs revenue
Drop-offs and struggle rank by estimated business impact so teams fix what matters first.
Predict conversion
Models score in-flight journeys so teams intervene before abandonment, not after the quarterly review.
Roadmap module. Needs Capture Core event history for credible path discovery.
Next step
See Journey IQ on a walkthrough
Journey IQ is on the roadmap. Talk to sales to see how it fits with Capture Core and your stack.
Talk to salesJourney intelligence with governance built in.
- Anonymous journeys deliver value — complete identity is an accelerator, not a prerequisite.
- GDPR deletion flows from Capture Core apply to all journey data.
- Cross-surface reach grows as more properties come online.
FAQ
What is Journey IQ?
A planned StrataIQ module for path discovery, funnel intelligence, friction detection, and predictive conversion signals on Capture Core.
How is this different from Mixpanel or Amplitude?
Journey IQ is planned to discover paths from labeled events across surfaces you already instrument with Capture Core — instead of requiring separate integrations and manual funnel definitions per tool.
How do we get started?
Book a demo to walk through Capture Core and the roadmap modules on your stack.
How does this relate to Lens?
Lens scores Conversion Architecture in a snapshot report. Journey IQ is planned to map and predict paths on an ongoing basis once Capture Core is live.