Research / Blog
Writing from the StrataIQ research team
Notes on honest measurement, industry context, and building systems teams can trust.
Can you trust the data feeding your analytics?
Analytics tells you what users did. Core Experience Intelligence proves you measured it correctly. Five questions to ask before you trust a dashboard.
Did the release break your analytics?
Releases change pages; analytics rarely keeps up. Three questions to ask after every deploy, and why one-time tag audits go stale.
What is a dark journey in analytics?
A dark journey is a shipped user flow with no trustworthy named events. How product, growth, and analytics close coverage — then start a Capture Core trial.